Cookie policy

As of December 30, 2019

When you visit any web site on the internet, it may store or retrieve information using your browser, mostly in the form of cookies or pixel tags. Cookies contain information about you, your preferences, and your device and are primarily used to provide you with an optimal experience. Information contained within cookies does not usually directly identify you and are designed to provide you with a more personalized experience. A pixel tag or web beacon is a small string of software code that represents a graphic image request on a web page or email. There may or may not be a visible graphic image associated with the pixel tag or web beacon, and often the image is designed to blend into the background of a web page or email. It can be embedded in a web page or in an email to transmit information, which may include personal information. Similar to cookies, pixel tags can be used for many purposes, including site traffic reporting, unique visitor counts, advertising auditing and reporting, and to determine whether a user has opened a particular email.

Race Roster respects your right to privacy, and as a result you can choose not to allow some types of cookies. Below is a list of the cookies/pixel tags which Race Roster may place on your computer or device:

Functional cookies

The services provided use cookies and other technologies to ensure that the Race Roster website operates properly.  We refer to such cookies as “functional cookies,” and we use them to:

  • Save preferences, such as language, location, the number of search results to be displayed, log-in details, etc.;
  • Keep track of items that you add to your shopping cart;
  • Detect misuse of our website and services, such as by recording a certain number of consecutive unsuccessful log-in attempts; and
  • Distribute the load on our servers, which keeps the services available.
Cookie NamePurposeStored ByCategoryData CollectedExpiry
Session CookieStored in temporary memory and is not retained after the browser is closed. Session cookies do not collect information from the user’s computer. Information is stored in the form of a session identification that does not personally identify the user.Race RosterFirst PartyN/AAfter 1 hour of inactivity
Language CookieStored on a user’s hard drive until it expires or until the user deletes the cookie. Language cookies (also referred to as a permanent or stored cookie) are used to store user data relating to their language preference.Race RosterFirst PartyLanguage preference1 year
Amazon CookieAssociating a user’s session to a specific EC2 instance behind the load balancer.AmazonThird PartyUnique identifier7 days
Stripe CookieTo identify and protect against fraud.StripeThird PartyUnique identifierDevice ID: 1 Year
Session ID: After 1 hour of inactivity
Google Analytics CookieTo track number of users currently active on the site. Required for high-volume events and site security.GoogleThird PartyUnique identifier24 hours
_dd_sDatadog Real User Monitoring (RUM) provides insight into application’s frontend performance from the perspective of real users. Every user journey is correlated with synthetic tests, backend metrics, traces, logs, and network performance data, so you can quickly detect poor user experience and resolve issues with context from across the stack.Race RosterFirst PartySession ID – session unique identifier, Session start date timestamp, Session expiration timestamp (15 minutes by default), RUM 0/1 (we probe a % of sessions. Some parts of the system are recording 10% or sessions, some other parts of the system are higher or lower).15 minutes from the time of creation. Refreshed on each page view.
Automatically expires after 15 minutes of inactivity.

Analytic/Marketing Cookies

In order to determine which parts of Race Roster’s services users are most interested in, and to improve the services, we measure and test the services using various analytics tracking mechanisms.  This includes software from various third parties, including Google Analytics.  These third parties may set and access cookies on your computer or other device and may use similar technologies to collect information about your activity on the services. The information regarding your usage of our websites and mobile applications may be transmitted to such third parties and stored on a server in the US.

Statistics are prepared based on the information collected.  This enables us to make the structure, navigation, and content of our services as user-friendly as possible.  Specifically, we use cookies and similar technologies to:

  • Keep track of the number of visitors to our web pages and usage of our mobile applications;
  • Keep track of the amount of time each user spends on our web pages or mobile application features;
  • Determine the order in which a visitor visits the various pages or features of our website or mobile application;
  • Assess which parts of the site need to be changed; 
  • Display products on the services that are more likely to be of interest to visitors and users; and
  • Optimize the website or mobile application.
Cookie NamePurposeStored byCategoryData collectedExpiry
Facebook Cookie/PixelTo enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, and whether or not you are registered or logged in.FacebookThird PartyUnique identifier3 months
Twitter CookieTo deliver, measure, and improve the Twitter services in various ways.TwitterThird PartyUnique identifierSet by Twitter
Google CookieTo gather, collect, and analyze data about the behaviour of website users.GoogleThird PartyUnique identifier2 years

We use analytics services provided by Google Analytics and Salesforce. Website analytics refers to a set of tools used to collect and analyze usage statistics, enabling us to better understand how people use the Platform. This, in turn, enables us to improve the Platform and the services offered through it. You do not have to allow us to use these cookies, as detailed below, however our use of them does not pose any risk to your privacy or your safe use of the Platform. It does however, enable us to continually improve the Platform, making it a better and more useful experience for you. The analytics service(s) used by the Platform use cookies to gather the required information. Some of these cookies may be placed immediately when you first visit our site and it may not be possible for us to obtain your prior consent.

In addition to the types of cookies described above, we may also use local shared objects, also known as “Flash cookies,” and HTML5 Local Storage for various purposes, including fraud prevention, ticketing queue management, and to display content (both on and off the Platform) based upon what you view on the Platform. Local shared objects and HTML5 Local Storage are different from cookies described above. Cookie management tools provided by your browser may not remove local shared objects or HTML5 Local Storage.

To manage your cookie preferences with Race Roster, please click here.

How can I adjust my browser settings and delete cookies? 

If you do not want websites to store cookies on your computer, you can change your browser settings so that you receive a warning before certain cookies are stored.  You can also adjust your settings so that your browser refuses most cookies or only certain cookies from third parties.  You can also delete cookies that have already been stored.  Please note that you will have to change your settings for each browser and computer you use.  Moreover, such methods will not work with respect to certain advertising-related tracking and non-cookie tracking technologies.  

Please be aware that if you do not want to accept any cookies, we cannot guarantee that our website will function properly.  It may be that several functions will be unavailable to you or that you will even be unable to view certain parts of the website. 

The procedures for changing your settings and cookies differ from browser to browser.  If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser. 

Additionally, you can exercise control over browser-based cookies by adjusting the settings on your browser. In addition, third party tools, such as the Ghostery browser plug-in available at, enable you to search for and opt-out of cookies automatically.

In addition to the types of cookies described above, we may also use local shared objects, also You may opt out of Google Analytics’ use of cookies for analytics purposes by visiting

You may opt out of third-party interest-based advertising in web browsers and mobile applications by following the instructions below.  Please note that the opt-out will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices.  If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will need to opt out again.

You may also download the Digital Advertising Alliance’s “Protect My Choices” tool at to help preserve the opt-out preferences you set on the DAA’s Consumer Choice Page.

We make no representations regarding the effectiveness of these third party tools or programs or the statements made by third parties.

Changes to this Policy

We may change this cookie policy from time to time by posting the updated version of the policy on the services.  Any changes will take effect on the “Effective” date posted at the top of this policy.  We encourage you to visit frequently to stay informed about how we use cookies and similar technologies.