Tools for every step of the participant journey

From the moment a participant hears about your event, they embark on a journey of experiences associated with your brand. Our virtual toolkit allows you to connect with your participants, strengthening your relationship and providing an experience that makes them excited to participate again.

Multiple virtual event types to choose from

Select from a variety of virtual event options to bring participants together! Host virtual triathlons, team relays, standard distance events, or engaging challenge events to provide your participants with meaningful experiences they will never forget.

Virtual awards & verified results

Seamlessly create and assign a variety of virtual awards, acknowledging the efforts of your participants. Get creative and provide recognition to the ‘top finishing person in San Francisco’ or award the ‘fastest Jennifer’. With verified results, you can hand out your virtual awards with confidence.

Virtual event photo galleries

Your virtual event may not have an official race photographer, but great photos are still being taken! With our participant photo uploader tool, your participants can upload their own event photos directly to your event gallery and share them with you and other participants!

The ASICS Runkeeper™ app

Offer your participants an end-to-end virtual event experience by allowing them to connect their registration to the Runkeeper app. Help participants train, learn, and keep track of their progress from before, during, and after your event. The Runkeeper app will automatically post participant’s results to your event leaderboard after completing their official event activity — no action required.

Selling & shipping products

Sell event merchandise both inside and outside of your registration form. Create discount codes and email campaigns to up-sell products to your virtual event participants. Additionally, you can collect the shipping information you need and export your participant list with addresses for seamless shipping.

Effective communication tools

Leverage our email campaign tool or SMS text message functionality to deliver important event information straight to your participants. You can also equip your timing partner with their very own communication platform, allowing them to trigger a custom “congratulations” email for participants at the time they post their results! You can even take communication one step further with pre-recorded audio cues that will play to your participants as they participate in their event.

Fundraising tools to raise more for meaningful causes

Utilize our peer-to-peer fundraising functionality to help participants engage with their communities. Enhance the fundraising experience with customizable fundraising pages, digital badges, and fundraising leaderboards – displaying top donors, fundraisers, and teams to encourage a little friendly competition amongst participants.

2020 has been a challenging year for most non-profits, especially those that serve vulnerable populations. Run to Feed the Hungry, typically the largest Thanksgiving Day run in the country, is a major source of funding for Sacramento Food Bank & Family Services. When this year’s event was forced to go virtual due to COVID-19, we worked with the team at Race Roster to leverage their fundraising features to tap into the generosity of our community. Not only did we exceed our fundraising goals, we more than doubled last year’s fundraising total! Having access to a robust set of fundraising tools that works seamlessly with race registration has been integral to our event’s success.

Chris Mason
Capital Road Race Management

Frequently asked questions

A “virtual event” is an event that participants can take part in from anywhere in the world. Typically, participants will record their activity using a run tracking app, such as the ASICS Runkeeper™ app, and submit their results to a leaderboard following the event. Virtual events allow you to stay connected with your participants while maintaining physical distance.

TIPS: Get creative with your virtual event. Check our e-book: “Guide to helping you make your virtual event stand out” for concrete and actionable ideas!


Visit our instructional article on “How to set up the virtual event toolkit


Yes, Race Roster has lots of creative ways to engage sponsors in a virtual event. Find out how: Effective ways to showcase sponsors for your virtual event


Absolutely. Our product and store tools allow for purchases during sign up or at any point after registration.


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